Global Warming…Are You Ready?

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Diesel shoppers surely are. I can’t believe I missed this. Diesel’s new ad campaign for their Spring/Summer ’07 collection, is out, and my oh my, just wait until you see what they have in store. The campaign is based on the premise of whether or not you (their client) are ready (Read: Do you have the right clothing and accessories?) for the hot temps of global warming. Yes, this is for real. There is even a video which warns of the dangers associated with a warming climate, but urges fashion lovers not to distress, and instead take action (of course, in the form of bolstering your wardrobe with warm-weather essentials). You really have to see it for yourself.

Keep up on the latest news about global warming at the MoJo science and health blog, The Blue Marble.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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