It’s Time to Point Something Out About Newsweek Covers

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Namely, that they are all the same.

The most recent cover of Newsweek has a single figure on a white background, with a coverline in heavy black text and a single word printed in red for emphasis. Don’t think that this stark look — with its solitary figure and harsh colors — was chosen because it makes sense for a story on depression amongst American men. It was chosen because Newsweek has used the same look on roughly 50% of its covers in the last three months.

Take a look below. They clearly have research that tells them exactly how to sell magazines.

 newsweek_cover_1.jpg  newsweek_cover_2.jpg  newsweek_cover_3.jpg  newsweek_cover_4.jpg

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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