For Love Or Money, Er…Politics

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Wasn’t there a saying back in the day claiming three things lovers should never discuss — money, politics and religion? Surely things have changed if the presence of online dating services to find your political soulmate is any indication. It seems only natural that our dating habits (and online services for those so inclined) would reflect the increased prominence of politics in our lives and its polarization in the country. Finding a mate is no longer just about attraction and compatibility, it’s about your view on abortion (there really is no middle ground) or what place you think religion has within the government. Liberals seeking liberals, conservatives seeking conservatives – you see where they were going when John Hlinko and Brian Barcaro founded political matchmaker sites ActForLove and Conservativematch a few years back.

But, before I get anymore earnest in talking about this subject, let’s poke a little fun, shall we? ActForLove’s tagline is “take action, get action!” No, really, it says it on the homepage. And they appear to deliver on both, the site has 50,000 members and urges liberals to get involved directing them to sites like the ACLU and StemPAC.org. Conservativematch calls for “sweethearts not bleeding hearts” (not as clever, I know) on their site and has an online mag with headlines like “Abortion Hurts Women: The Hard Proof” and “Male Passivity: The Root of All Evil,” which documents the mistakes Adam made with Eve. Really, both sites are worth a quick once-over, even if just for a chuckle, but if you find something more, don’t forget who to thank.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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