Corporate Responsible Bragging: IKEA is Even Greener than It Seems

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Is IKEA just another big box store trying to get good press with environmental initiatives, a.k.a. PR campaigns? No, according to a Grist interview with IKEA’s sustainability director, Thomas Bergmark. Actually, the company might not even be tooting its horn enough. Grist‘s David Roberts sought out Bergmark after the company announced its “bag the plastic bag” campaign last week. (IKEA will charge shoppers a nickel for the bags that were once free and 59 cents for a reusable, classic blue shopping bag. Benefits go to the non-profit American Forests).

If the campaign seems just cosmetic, the interview reveals deeper green business practices that IKEA doesn’t advertise. The company will increase energy efficiency across the board by 15 percent by 2009 and will also increase use of renewable energy in all stores. On the production side, IKEA requires all suppliers to abide by a code of social and environmental conduct.

“We’re definitely not the company that wants to ring the big bell and do a lot of heavy marketing,” Bergmark said. Well, why not? Why IKEA doesn’t market its environmental responsibility beyond this flimsy bag campaign is a mystery. Do shoppers really not care or understand sustainability enough for such marketing to boost sales?

— Rose Miller

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate