Hillary YouTube Attack Needs a YouTube Response

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Joe Klein has an awed response to the famous YouTube ad that attacks Hillary Clinton, and wonders out loud how Hillary’s paid staff will respond.

That misses the point. Word is out that the the ad was created not by members of any campaign staff, but by ordinary folks who like Obama and dislike Clinton. Here, I think, is the web’s real power over politics. It’s not in the candidates’ ability to create viral videos and post them on YouTube, MySpace, etc. — those always feel disingenuous, affected, and smarmy. We know who posted them, so we know why they make the arguments they do. They’re not spontaneous, they’re not true expressions, they’re not labors of love. Besides, they’re almost never edgy, funny, or entertaining. The only way Hillary is going to have an effective response to the pro-Obama ad created by everyday folks from the web community is if everyday folks from the web community create a pro-Hillary ad.

You see? Hillary can’t respond to this because Obama didn’t create it. The central test of YouTube politics is whether or not a candidate can inspire web-savvy users to create content on their own, with no prompting or support from the campaign.

Evidence: Multiple versions of the video of Hillary Clinton announcing her presidency (stilted, stiff, conventional) have been viewed a combined total of 20,000 times on YouTube, and currently have an average rating of three stars. Three versions of the Hillary/1984 video (creative, edgy, cool) have had a combined viewership of more than 1,300,000, and have an average rating of more than four stars. These are inexact, unscientific numbers, but you get the point.

FOLLOW THE MONEY

Corporations and billionaires don’t fund journalism like ours that exists to shake things up. Instead, support from readers allows Mother Jones to call it like it is without fear, favor, or false equivalence.

And right now, a longtime friend of Mother Jones has pledged an incredibly generous gift to inspire—and double—giving from online readers. That's huge! Because you can see that our fall fundraising drive is well behind the $325,000 we need to raise. So if you agree that in-depth, fiercely independent journalism matters right now, please support our work and help us raise the money it takes to keep Mother Jones charging hard. Your gift, and all online donations up to $94,000 total, will be matched and go twice as far—but only until the November 9 deadline.

$400,000 to go: Please help us pick up the pace!

payment methods

FOLLOW THE MONEY

Corporations and billionaires don’t fund journalism like ours that exists to shake things up. Instead, support from readers allows Mother Jones to call it like it is without fear, favor, or false equivalence.

And right now, a longtime friend of Mother Jones has pledged an incredibly generous gift to inspire—and double—giving from online readers. That's huge! Because you can see that our fall fundraising drive is well behind the $325,000 we need to raise. So if you agree that in-depth, fiercely independent journalism matters right now, please support our work and help us raise the money it takes to keep Mother Jones charging hard. Your gift, and all online donations up $94,000 total, will be matched and go twice as far—but only until the November 9 deadline.

$400,000 to go: Please help us pick up the pace!

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate