Say It Isn’t So: No, It’s NoSo

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


noso.gifWhether it’s the ultimate reaction to Web 2.0 or a hypocritical, post-modern, flash mob-inspired game penned as art, NoSo is yet another trendy, techy art project. But this doesn’t mean that it isn’t intriguing, fun, and hopelessly ironic in true hipster form. NoSo is a response to the ubiquity of online social networking produced by Christina Ray of Glowlab. It’s about the ironies of connecting on the social web and the way there isn’t always much social in this web. According to official project language, “NOSO offers a moment of relief to the technology wearied.” But, ironically, being predominantly a web-based project, it is still tech-centric.

Last Friday marked the project’s opening event at Southern Exposure gallery in San Francisco at which there were a few ground rules: “no networking, no texting, no cellphone use, no laptop use, no downloading, no blogging, no vlogging…etc.” Yet the project is about networking. You can set up a user profile on the NoSo site where you get to choose an online ID and trendy silhouette reminiscent of those made popular by Apple’s iPod ads to represent your online personality. To complete your NoSo profile, the site provides prompts like “Where I do NOt live” and “NOt my favorite music.”

Only one portion of the project actually takes place in cyberspace. The part that is concretely grounded on real turf sounds a lot like flash mobs (maybe flash NObs?). The NoSo site publishes information about the time and location of said anti-socializing meet-ups, which consist of a few people walking into a pre-determined location such as a cafe or park, snapping a few photos on a digital camera, then uploading them to flickr tagged as “nosoproject.” If this isn’t an act of participating in the social web, I don’t know what is. But at least the project makes us think about what it means to live in this age of ubiquitous internet technology.

—Rose Miller

FOLLOW THE MONEY

Corporations and billionaires don’t fund journalism like ours that exists to shake things up. Instead, support from readers allows Mother Jones to call it like it is without fear, favor, or false equivalence.

And right now, a longtime friend of Mother Jones has pledged an incredibly generous gift to inspire—and double—giving from online readers. That's huge! Because you can see that our fall fundraising drive is well behind the $325,000 we need to raise. So if you agree that in-depth, fiercely independent journalism matters right now, please support our work and help us raise the money it takes to keep Mother Jones charging hard. Your gift, and all online donations up to $94,000 total, will be matched and go twice as far—but only until the November 9 deadline.

$400,000 to go: Please help us pick up the pace!

payment methods

FOLLOW THE MONEY

Corporations and billionaires don’t fund journalism like ours that exists to shake things up. Instead, support from readers allows Mother Jones to call it like it is without fear, favor, or false equivalence.

And right now, a longtime friend of Mother Jones has pledged an incredibly generous gift to inspire—and double—giving from online readers. That's huge! Because you can see that our fall fundraising drive is well behind the $325,000 we need to raise. So if you agree that in-depth, fiercely independent journalism matters right now, please support our work and help us raise the money it takes to keep Mother Jones charging hard. Your gift, and all online donations up $94,000 total, will be matched and go twice as far—but only until the November 9 deadline.

$400,000 to go: Please help us pick up the pace!

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate