TIME Doesn’t Want to Bore You With Real News

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This never gets old. When America’s venerable newsweeklies don’t think Americans can handle the truth — see Newsweek‘s work on global warming and losing Afghanistan — they put real reporting on their international covers and soft-peddle the U.S. with all sorts of nonsense.

And if you’re going with nonsense, why not the nonsense that Americans love most — pop theology. According to Folio magazine, a cover featuring Jesus or the Bible can raise single-issue sales by roughly 50%, and as a result TIME and Newsweek frequently try to out-Christian one another on consecutive weeks. (See “Jesus, What a Cover!” from the Dec/Jan 2006 issue of Mother Jones.)

So, yeah. This week it’s TIME serving up “The Case for Teaching the Bible” to Americans, and “Talibanistan” to its international audience. As Wonkette puts it, “Americans get the special-ed stories.” I don’t know if I should be disgusted with and embarrassed by the magazine editors who made this decision, or the magazine readers whose tastes they are clearly pandering to.

Oh, and check out Rose’s thoughts on Mother Jones‘ Arts and Culture blog, The Riff.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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