Word to Dems: Don’t Count Your Chickens

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I was born in 1971, and the first president I remember is Jimmy Carter. I “campaigned” for his re-election in 1980, and at such a tender young age I learned that my candidate would nearly always lose. Twelve years of Republican rule molded my young mind into believing that it was impossible for Democrats to win. I was stunned when Clinton won in 1992, and flat out didn’t believe the polls that said Clinton was trouncing Dole before the 1996 election.

Nowadays, Democrats seem to have the opposite problem. They are dancing on the graves of folks like Karl Rove (who, by the way, can’t dance) and Bush 43. A word of advice from a dyed-in-the-wool pessimist: Not so fast.

Although conservatives are seriously unhappy with their stable of candidates, their people are still dogging the Dems in imagined head-to-heads. In a recent TIME poll, Hillary Clinton loses to John McCain, 42%-48%, and to Rudy Giuliani 41%-50%. Even though Dems favor Clinton over Obama, he fares better than Clinton does against Republicans. TIME has Obama losing by a hair to either McCain or Giuliani. (This despite Firefightergate! Astounding!)

TIME attributes the surprising (though not to this hardened loser) results to the fact that the voters shedding their loyalty to the Republican Party don’t think of McCain or Giuliani as, you know, Republicans. (I wonder how they feel about that? It’s like having your white friends tell you that you’re the special black guy! You’re OK!)

On the other hand, it may be that Clinton, whom voters know and, err, love, has reached her maximum percentage potential, but that Obama and Edwards still have room to win over additional voters.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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