Jargon Watch: “Long War” Goes the Way of GWOT

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Man, if only the Pentagon put as much effort into winning the war as it does into rebranding its losing efforts.

Remember when
GWOT (Global War On Terrorism) became GSAVE (Global War on Violent Extremism). Well, at least that’s what Donald Rumsfeld proposed back in 2005. Evidently, even Bush thought this was stupid.

As for the “long war”—this one was coined by Gen. John P. Abizaid before he retired as head of the Central Command. According to the NYT, “it was intended to signal to the American public that the country was involved in a lengthy struggle that went well beyond the war in Iraq and was political as well as military.”

Except, whoops, folks in the Middle East took it to mean that they’d be occupied for a long time. The Times also notes that U.S. officials seem to be using the phrases “Islamic fascism” and “jihadist” less regularly, as they seem to have offended Muslims worldwide, and even helped recruit folks to fight us. (D’oh!) The Pentagon has also dropped “Salafist Extremist Network,” presumably because only Juan Cole knew what it meant.

“We continue to look for other options to characterize the scope of current operations,” said a Pentagon spokesperson.

SNAFU? Vietnam II? Hundred Years War?

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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