National Shooting Sports Foundation Website Notes: “College Shotgun Event Hits the Mainstream”

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Man, I thought the lack of taste and web savvy at the NRA was bad, but it pales in comparison to an item that the National Shooting Sports Foundation—another big player on the pry-my-gun-from-my-cold-dead-hands lobby—has up on its website 12+ hours after the worst mass shooting in U.S. history:

College Shotgun Event Hits the Mainstream

Shooters from 32 colleges and universities competed at the 39th annual ACUI Intercollegiate Clay Target Championships. As youth development programs, like NSSF’s Schlastic Clay Target Program gain popularity, more students are continuing to shoot competively in college.

Hello #1: Are the crisis communications folks at these places totally asleep at the wheel?
Hello #2: Can’t the NSSF afford a spellchecker?

The NSSF has taken a particular umbrage at lawsuits accusing gun manufacturers of liability when they ignore obvious evidence that straw and kitchen table dealers are buying up guns only to sell them on the black market, as Greg Sargent reported in a 2005 Mother Jones piece called “The Ricochet“:

Industry spokespeople insist that manufacturers aren’t trained in law enforcement and are “no more responsible for criminal misuse of their product than Budweiser is responsible for drunk driving,” in the words of Lawrence Keane, general counsel of the National Shooting Sports Foundation (NSSF), a well-funded industry group.

Well-funded, indeed. As we reported in 1995:

A partnership between the government and the gun industry is marketing guns to kids in school. By 1999 more than 26 million students will have been exposed to a marketing program designed by the industry’s leading trade association–the National Shooting Sports Foundation (NSSF). The program, paid for in large part with federal tax dollars, aims to increase firearm sales and reduce support for gun control.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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