Person of the Day: Don Imus

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


DON IMUS. In the furor over his ugly comments about the Rutgers basketball team emerges the dollar-and-cents reason he hasn’t been fired (something that would have happened in a nanosecond to a lesser mortal). The NY Times today reports that his broadcasting empire rakes in $50 million a year. Advertisers like AT&T, Sprint Nextel, Ditech.com do very, very well by advertising on this show, which descends to the lower depths of human sensitivity on a regular basis. Anyone who has listened in knows Imus’ good-boy/bad-boy drill. And sexism/racism is part of the package. It’s there for an important reason. He knows what certain people will guilty-pleasure-belly-laugh at. Bo Dietl, a former NYC detective, a regular on the show, says, “If you handcuff him and just take away the ‘entertainment’ [my quotes] it will just become like any other talk show.” Yep, that’s “entertainment.” So, perhaps the fault, dear Nextel, is not in our radio stars but in ourselves. His name says it all: I’m Us.

PS: Larry Gerbrandt, senior vice president and media analyst for Nielson, says, “My bet is he survives…If the notoriety pushes up his ratings, he could even come out ahead.”

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate