Celebrex May Lead to Death, or Just Tripping Out

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This may be the weirdest commercial I’ve ever seen. I just saw it for the first time last night during Olbermann, and I was dumbfounded. It’s apparently a spot for Celebrex, and I had to look it up afterwards to find out that it’s a pain reliever, because I was so hypnotized by the visual effects I had no idea what was going on. First, there’s the weirdly creepy “all the lines turn out to be text” effect, which you don’t notice right away. It’s very cool technically, and quite beautiful, but kind of has “Big Brother/Matrix” overtones, like, “everything in the world is made of fine print!” Then, out of nowhere, the voice-over gal says something like, “Celebrex may lead to heart attack, which can lead to death.” Death? What?! That’s bad, right? Is that in the fine print somewhere along the side of the coffee cup? But, thankfully, there’s a lovely ambient acoustic guitar soundtrack—reminiscent of, I dunno, Air’s “Cherry Blossom Girl” (link NSFW)—that lulls you back into a state of tripped-out bliss. Look at all the bubbles.. they’re made of words! So pretty! And it goes on… and on… and on… for two and a half minutes. Did I dream this, after some bad salmon? No, it’s on YouTube:

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And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

It's not, and if you can right now, please consider a year-end donation to support our team's fearless nonprofit journalism so we can close that big fundraising gap and finish the year strong, ready for all that's ahead in 2021. Whether you can give $5 or $500, it all matters in keeping us charging hard, and we'd be grateful.

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