Bad Moon Rising for John McCain

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I hear hurricanes ablowing. I know the end is coming soon.

Faced with the second straight quarter of poor fundraising — McCain’s $11.2 million pales in comparison to the $32.5 million of Obama and $27 million of Clinton, and is actually a decrease from his total last quarter — McCain’s campaign laid off at least 50 people and is asking senior staffers to take pay cuts or work without pay. The campaign had promised that the second quarter would be better the first.

The staff cuts are the second of the short campaign season. “At one point, we believed that we would raise over $100 million during this calendar year, and we constructed a campaign that was based on that assumption,” said McCain’s national campaign manager, who is planning to work for several months without wages. “We believe today that that assumption is not correct.”

Uh, yeah. McCain was so confident earlier this year that he actually spent more on staff than any of his Republican rivals. He was, in effect, trying to play the role of George W. Bush in the 2000 primaries: the cash-flushed frontrunner. Now he’ll have to return to the campaign he ran in 2000: the outsider, the underfunded uphill battler. It’s ironic that he’ll return to the style that he used against Bush when it’s likely an embrace of Bush’s two top priorities, the Iraq War and comprehensive immigration reform, that are killing McCain with Republican donors in the first place.

And one last note. McCain’s campaign has only $2 million left in the bank, which, according to Newsweek, makes it the most financially irresponsible of any in either the Democratic or Republican fields.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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