I Smell a Hit

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mojo-photo-smell.JPG So, how can kids these days be convinced to shell out big bucks for CDs when free mp3s of the new Fergie megajam are just a click away? Here’s an idea: add value through the magic of odor. CMJ reports that CDDVD Now! plans to introduce scent-infused scratch ‘n’ sniff CDs, which they’re calling “Rub ‘n’ Smell Discs.” Seriously. The Bay Area company alleges that scents “stimulate purchase activity,” which I suppose is true when you smell cookies and then buy actual cookies. The scents are applied to the CD surface as a varnish, customers release the odor by lightly rubbing the surface. Stock scents offered include standards like Strawberry and Watermelon, pleasant surprises like Ocean Mist and Clean Cotton, and bafflers like Asphalt and Stinky Cheese. Custom scents are also available… please tell me the new Collie Buddz CD will smell like Cheetos and Ho-Hos.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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