People Picks up on Hypermiling Guru

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hypermilers100x120.jpgThe just-released August 13, 2007, edition of People magazine features stories on Star Jones’ weight loss, Britney Spears’ custody battle, and … hypermiling? That’s right, People has exactly 1 page covering the slightly wacky, fuel-effecient style of driving of Wayne Gerdes, the obsessive hybrid owner we featured in the magazine earlier this year.

Gerdes, the “king” of hypermiling, who glides his way toward 100 mpg in an ordinary Honda Accord, shares tips on how to use big rigs to reduce air resistance, and how to slow down without braking, in our article, but with People, readers learn about fuel-efficiency obsession on one page and the summer’s hottest strapless dresses on the next. What would we do without People?

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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