Bearish About Global Warming

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Reuters reports that a group of investors, state officials, and environmental advocates have filed a petition urging the U.S. Securities and Exchange Commission to force publicly-traded companies to disclose the “risks and benefits” they face as a result of global warming (of course, all prefer the more expansive and friendly-sounding phrase “climate change”).

“Companies’ financial condition increasingly depends upon their ability to avoid climate risk,” reads the petition, signed by 22 officials and groups, representing $1.5 trillion in assets. The upshot is that in covering their assets, investors may force the corporate world generally to be more forthright about the coming “endless summer.”

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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