DLC Prez Wins Romney Ad-Making Contest

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Democratic Leadership Council President and Slate blogger Bruce Reed answered the call last week when the Romney for President campaign launched a “create your own ad” contest. Team Mitt promised to buy air time for the ad with the most “love” and page views. Reed apparently couldn’t resist. He used the campaign’s official materials (provided by the contest), cut and pasted, and— voila!—created “Way!,” a funny riff on how Mitt dissuaded son Tagg from becoming a Democrat.

The Romney people were not amused and have banned Reed’s creation from the contest (which got all of 137 entries, according to Reed). Nonetheless, Reed’s creation has generated vastly more love than anything the Mitt supporters have come up with. See it for yourself here:
jumpcut movie:"Way!"

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate