MoveOn.org Rakes in the Cash After “Betray Us” Ad

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Just got this email from MoveOn.org. Check out how much money they’ve pulled in after the allegedly disastrous “Betray Us” ad.

Dear MoveOn member,

Yesterday, an amazing thing happened. After the Senate’s shameful vote, and after President Bush called MoveOn “disgusting,” our email started to fill up with messages like this one:

I’m currently in Iraq. I do not agree with this war, and if I did support this war, it would not matter. You have the RIGHT to speak the truth. We KNOW that you support us. Thank you for speaking out for being our voice. We do not have a voice. We are overshooted by those who say that we soldiers do not support organizations like MoveOn. WE DO.

YOU ARE OUR voice.

And then came the donations. By midnight, over 12,000 people had donated $500,000—more than we’ve raised any day this year—for our new ad calling out the Republicans who blocked adequate rest for troops headed back to Iraq.

The message from MoveOn members was loud and clear: Don’t back down. Take the fight back to the issues that matter.

So today we’re shooting for a very ambitious goal: Reach $1 million so we can dramatically expand the campaign we launched yesterday going after politicians who support this awful war. Can you chip in $25 toward our goal?

My thinking on this originally was that the GOP had played it perfectly. They were outraged when it came out. Then they waited a week and President Bush slammed it. Then they waited a little longer and passed a resolution in Congress condemning it. As a result, what should have been a blip on the national radar has become a permanent fixture in the debate over the war and in the 2008 elections.

But maybe it worked out better than anyone thinks. That’s a lot of money MoveOn.org can use on Democrats and in ending the war.

Except… there’s a movement afoot amongst MoveOn’ers to cut off the Democrats. Drama!

TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

payment methods

TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

payment methods

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