One Special Dame: Remembering Anita Roddick

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I first met Anita Roddick at a meeting of the Social Venture Network in the fall of 1991. I say “met,” more accurately: I encountered a human thrill ride. I was a newbie at that early gathering of progressive-minded entrepreneurs and, progressive though they were, they were also clubby, and the skepticism about whether nonprofit (and “radical!”) Mother Jones belonged in this business club was palpable. I girded myself for some power networking.

Anita, unquestionably the queen of the social venture movement, was standing behind a little table for The Body Shop at the “Product Expo,” and I approached to introduce myself. I was still several steps away when she spotted Mother Jones on my name tag and pounced. “Mother Jones! That’s the most bloody brilliant magazine!! It’s an inspiration! Tell me what you’re doing here.”

Profane charm, infectious enthusiasm, straight to the heart—in a few seconds Anita had given the new kid on the block instant credibility. It was just the beginning of her generosity to me and to Mother Jones. Anita’s wear-it-on-her-sleeve enthusiasm was one part of her effectiveness as a businesswoman and activist—it was hard to resist her energy, not that it would be smart to try.

Her commitment to the causes she cared about ran deep, and a few years and several rollicking collaborations later, she joined the board of Mother Jones‘ nonprofit parent. There are lots of stories from her years as part of the Mother Jones famly, and in the next few days, I’ll share some as part of our tribute to her. Anita’s (and husband Gordon’s) generosity, connections, and business smarts have helped MoJo through more ups and downs than the Cyclone. In that, we’re not alone—today there are dozens of causes acknowledging the significance of the Roddicks’ support—but we owe her a special debt. And we intend to pay it back in the only way that she would care about—with “bloody-brilliant,” kick-ass journalism.

Jay Harris
President & Publisher

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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