Wal-Mart, More of a Dirty Brown Color

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Wal-Mart has begun selling its own brand of inexpensive compact fluorescent lightbulbs, according to a Reuters article, as part of its effort to be more environmentally responsible. Called “Great Value” bulbs, they are “a more accessible option for our shoppers as we strive to sell 100 million CFLs by the end of 2007,” said Wal-Mart General Merchandise Manager Andy Barron.

But, while Wal-Mart pushes its customers to be more green, the company itself has a long way to go, according to the folks over at Wal-MartWatch. A comprehensive report released this month called “It’s Not Easy Being Green: The Truth About Wal-Mart’s Environmental Makeover” discusses the tremendous amount of electricity used by the company, as well as its impacts on green space and wildlife, and contributions to sprawl and water pollution due to parking lot runoff. It also notes that, contrary to the company’s public relations efforts, Wal-Mart still throws most of its financial support to politicians with terrible environmental voting records.

WE'LL BE BLUNT:

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

payment methods

WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate