Worm Poop Threatens Corporate Profits

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Some of the nation’s biggest corporations have found that baseless lawsuits are often a useful tool for squashing upstart competition. The latest example of this kind of noxious behavior comes from Scotts Miracle-Gro, a $2 billion company that claims 60 percent of the nation’s garden-care market. Earlier this year, Scotts sued the tiny New Jersey start-up TerraCycle, which sells fertilizer made from all-natural worm poop, packaged in recycled soda bottles. Scotts alleges that TerraCycle has copied its packaging design and engaged in false advertising.

TerraCycle was started by college students and has never made a profit, but has made in-roads into some of the bigger retail outlets. Apparently Scotts sees the worm poop as a threat. TerraCycle has fought back mainly with PR. They’ve put up a cheeky website that notes that the Scotts CEO gets a half-million dollars worth of “personal aircraft use” each year, while TerraCycle’s CEO’s biggest perk is unlimited free worm poop. The website also has some funny photos comparing the two companies’ headquarters.

The PR has helped boost sales, but it’s not likely to pay TerraCycle’s legal bills. Scotts has demanded every last piece of paper from the company in discovery–everything from plans for future product development to the worm’s dinner menu–as a way of driving up the costs of litigation. In the meantime, TerraCycle is asking its customers to write letters to the Scotts board asking the company to drop the lawsuit–and also is taking donations.

(H/T Law and More)

KEEP MOTHER JONES CHARGING HARD

You're busy, so we'll keep this short: We need to raise $325,000 over the next month to help fund the hard-hitting, fiercely independent reporting you get from us. It's a pivotal moment for our democracy, accountability, and so much more—but you already know that, you just read a Mother Jones article. If you can right now, please consider supporting our work with a donation so we're ready for the hard work ahead.

payment methods

KEEP MOTHER JONES CHARGING HARD

You're busy, so we'll keep this short: We need to raise $325,000 over the next month to help fund the hard-hitting, fiercely independent reporting you get from us. It's a pivotal moment for our democracy, accountability, and so much more—but you already know that, you just read a Mother Jones article. If you can right now, please consider supporting our work with a donation so we're ready for the hard work ahead.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate