Anti-Drug Ads That Might Actually Work

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Pri_bathroom.jpg

Ever since the first President Bush held up a bag of crack at a 1989 press conference, the federal government has spent many millions of dollars on anti-drug advertising campaigns targeted at teenagers. All those fried-egg spots (“This is your brain on drugs”) have been the butt of many a teenage joke, and as it turned out, they were highly effective at actually encouraging kids to smoke pot.

Some new anti-drug ads now airing in Montana, however, might actually be working, perhaps because they weren’t made by dorks in Washington. The new campaign was produced by the Montana Meth Project, a private group founded by a local rancher. The ads are way edgier than anything the drug czar’s office ever came up with, including one featuring a near-naked girl in a hotel room after her boyfriend pimps her for drug money and another of some kids dumping an unconscious girl on a hospital driveway before speeding away.

A new study suggests that Montana’s ads have reduced teen meth use in the state by 45 percent, a figure compelling enough for the White House to get on the bandwagon and broadcast Montana’s graphic ads in other states.

KEEP MOTHER JONES CHARGING HARD

You're busy, so we'll keep this short: We need to raise $325,000 over the next month to help fund the hard-hitting, fiercely independent reporting you get from us. It's a pivotal moment for our democracy, accountability, and so much more—but you already know that, you just read a Mother Jones article. If you can right now, please consider supporting our work with a donation so we're ready for the hard work ahead.

payment methods

KEEP MOTHER JONES CHARGING HARD

You're busy, so we'll keep this short: We need to raise $325,000 over the next month to help fund the hard-hitting, fiercely independent reporting you get from us. It's a pivotal moment for our democracy, accountability, and so much more—but you already know that, you just read a Mother Jones article. If you can right now, please consider supporting our work with a donation so we're ready for the hard work ahead.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate