Hillary Wins Big Endorsement: Her Mother

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The Hillary Clinton is airing a new 30-second television ad in Iowa today that features…her mother:

DOROTHY RODHAM: What I would like people to know about Hillary is what a good person she is. She never was envious of anybody–she was helpful. And she’s continued that with her adult life with helping other women. She has empathy for other people’s unfortunate circumstances. I’ve always admired that because it isn’t always true of people. I think she ought to be elected even if she weren’t my daughter.

Never envious, always helpful. Insipid? A wee bit. And note that she’s been helping “other women,” not “other people.” With Barack Obama in the lead in the first state, the Clinton campaign is obviously aiming to preserve its support among older women. Is this an indication Clinton and her strategists are worried about their base?

Update: Video of the ad after the jump.

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

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