Media Figures: What the Candidates Spent to Get Their Message Out

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Clinton
Total Spent: $3.8 million

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Spent $204,000 to build website. Spent only $406 on print media.

Obama
Total Spent: $9 million

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Paid $193,000 to Google for advertising. Top broadcast spender ($3,280,000).

Edwards
Total Spent: $4.1 million

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Paid $65,000 to former Dean manager Joe Trippi; blogger Amanda Marcotte got $1,500.

Giuliani
Total Spent: $2.7 million

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Spent $208,000 on photography, more than Romney

Romney
Total Spent: $17.7 million

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Top Internet spender ($1,940,000). Also spent $614,000 on robo-calls

McCain
Total Spent: $2.8 million

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Main expenses have been mailing lists ($998,000) and findraising calls ($718,000)

Thompson
Total Spent: $1.9 million

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Rented mailing lists from the Florida GOP ($100,000) and Students for Life ($650)

Huckabee
Total Spent: $237,000

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Spent $62,000 on his website and $5,400 for advertising online

Figures as of 9/30/07. May not add to 100% due to rounding. Calculated using figures from the Center for Responsive Politics.

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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