Media Figures: What the Candidates Spent to Get Their Message Out

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Clinton
Total Spent: $3.8 million

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Spent $204,000 to build website. Spent only $406 on print media.

Obama
Total Spent: $9 million

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Paid $193,000 to Google for advertising. Top broadcast spender ($3,280,000).

Edwards
Total Spent: $4.1 million

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Paid $65,000 to former Dean manager Joe Trippi; blogger Amanda Marcotte got $1,500.

Giuliani
Total Spent: $2.7 million

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Spent $208,000 on photography, more than Romney

Romney
Total Spent: $17.7 million

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Top Internet spender ($1,940,000). Also spent $614,000 on robo-calls

McCain
Total Spent: $2.8 million

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Main expenses have been mailing lists ($998,000) and findraising calls ($718,000)

Thompson
Total Spent: $1.9 million

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Rented mailing lists from the Florida GOP ($100,000) and Students for Life ($650)

Huckabee
Total Spent: $237,000

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Spent $62,000 on his website and $5,400 for advertising online

Figures as of 9/30/07. May not add to 100% due to rounding. Calculated using figures from the Center for Responsive Politics.

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what drives Mother Jones' team of 50-plus journalists. The truth is powerful, as evidenced by how hard those with something to hide, or profit to gain, seek to discredit it. The truth, stated boldly and reported meticulously, is what draws so many readers to Mother Jones.

And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

It's not, and if you can right now, please consider a year-end donation to support our team's fearless nonprofit journalism so we can close that big fundraising gap and finish the year strong, ready for all that's ahead in 2021. Whether you can give $5 or $500, it all matters in keeping us charging hard, and we'd be grateful.

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THE TRUTH IS...

what drives Mother Jones' team of 50-plus journalists. The truth is powerful, as evidenced by how hard those with something to hide, or profit to gain, seek to discredit it. The truth, stated boldly and reported meticulously, is what draws so many readers to Mother Jones.

And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

It's not, and if you can right now, please consider a year-end donation to support our team's fearless nonprofit journalism so we can close that big fundraising gap and finish the year strong, ready for all that's ahead in 2021. Whether you can give $5 or $500, it all matters in keeping us charging hard, and we'd be grateful.

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