Pre-Analysis of Romney’s “Mormon Speech”

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romney.jpg Nobody is waiting until Thursday’s speech to weigh in on whether or not Romney is making a smart move. Marc Ambinder has a nice list of pros and cons, but I think Ross Douthat hits it on the head.

With the Iowa caucus on January 3rd, the primary campaign basically lasts from today until Christmas Eve. That’s all the time Romney has to reframe Mike Huckabee, his top competitor in Iowa, who, due to his late rise and favorable media coverage, has been able to keep his negatives off the radar. Huckabee has three “problems” that could make him vulnerable in the GOP race: a relatively compassionate history with illegal immigrants, a decidedly moderate fiscal record, and a complete lack of foreign policy chops. Romney has the money and organization in Iowa to put these things front and center.

Instead, though, a significant portion of the next three weeks will be devoted to questions of faith. And when Republican primary voters are asked to make a decision based on faith, and their options are the socially conservative former Baptist preacher who speaks eloquently and authoritatively about the Bible or a Mormon guy who doesn’t even have the principles to avoid waffling on small parts of his faith in order to make it more palatable to voters, who do you think they are going to choose?

And then there’s the danger that this speech brings all of Mormonism’s quirks to the fore. Like the fact that it didn’t allow black people to become priests until 1978. Or the fact that it technically sees all conventional Christian churches as “apostates.” Or the fact that it still teaches that believers can have multiple wives in heaven. Maybe not odder than the oddities of any other faith (except the racism thing, which originates in some pretty nasty anti-black scriptures), but definitely not the stuff Romney wants in his news coverage.

If this speech had come six months ago, voters would have had time to chew it over, digest it, and then move on to something else. But now Iowans will have all this bouncing around their heads as they go to the caucuses.

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We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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