January 14, 2008

First ‘Dems for Romney’ Video Released; Plus Michigan Analysis

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More on the Michigan Democrats for Romney movement:

Tomorrow’s the MI primary — here’s your pocket analysis. Journalists and pundits who haven’t been properly chastened by New Hampshire will tell you that if Romney doesn’t win in the state where he was raised, his campaign is over. Don’t believe them. Romney has a ton of money. He’ll be around to fight another day. (That said, I’ve seen Romney on the stump multiple times and I’d be surprised if he wins a single state.) If McCain wins, the media will anoint him the frontrunner heading into the January 19 South Carolina primary. If Huckabee wins, the media will say he’s “one of the frontrunners” because they don’t like Huckabee as much as they like McCain, and because they don’t believe someone who appeals so exclusively to evangelical Christians can win the big states on February 5th. Polling currently has Romney first, McCain second, and Huckabee third. But the polling is going to have to predict a bunch of these things correctly before the public or the press corps really trusts it again.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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