February 28, 2008

“John Sidney McCain”

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Quick thought. I think Obama should combat the increasing use of his middle name by right-wingers and some portions of the official Republican Party by making a joke out of it. Whenever referring to John McCain from now on, Obama should use McCain’s middle name, Sidney. And he should really hit the emphasis on Sidney — the stupid among us will hear vaguely feminine undertones; the intelligent among us will see the absurdist joke. Most of all, it will likely disarm Obama’s critics and make them look silly.

Think you know a better way Obama can handle the issue? Let me hear it in the comments.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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