March 17, 2008

SF Chronicle to No Longer Run Stories of Cats, Celebrities on Page A2

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funny-cats-a10.jpg

Baby steps. But perhaps there’s hope that under new leadership the Chron will no longer suck quite so bad.

That would deprive locals and industry watchers a reliable source of cocktail party chatter (why does it suck) since at least as far back as 1976, when Jason Robards playing WaPo editor Ben Bradlee in “All the President’s Men” cracked that the Chron was the place to place “yesterday’s weather report.”

Still, worth the sacrifice.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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