April 10, 2008

Music: Prince Added to Coachella Lineup

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mojo-photo-princecoach.jpgI was just telling people that I bet Goldenvoice would add another high-profile artist, and look at me, I’m so smart! All those commenters are so wrong! Although I had no idea the new addition would be Prince, the Great Horny Devil of the Super Bowl himself. Apparently the randy Minnesotan will be the headliner on Saturday, the second of the festival’s three nights; this puts the kibosh on my whole “leave early before Jack Johnson and hang around in the hot tub” plans, since if Prince’s performance is anything like that blazing Super Bowl appearance, I don’t want to miss it.

Now if they could just sneak Radiohead in on Friday night…

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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