Obama to Finally Do Fox News… Why?

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News is out that Barack Obama will finally end his boycott of Fox News and sit down with “Fox News Sunday” for a pre-taped interview on Saturday. “They realized they’ve got a problem after Pennsylvania,” [Fox host Chris] Wallace told the Hollywood Reporter. “In the end, they do it for their own reasons, not ours. But they realized he needs to be able to reach out to working-class, blue-collar Democrats, moderate to conservative, and that’s our target audience.”

Fox News has been slamming Obama non-stop, to such a degree that members of the Fox team have objected on-air and Brave New Films has released a much-watched film on YouTube documenting the phenomenon:

Obama’s boycott of Fox was a good thing for the progressive movement. If he had taken the White House without appearing on the network, it would have proven that Democrats could win without dipping into Fox’s toxic waters, and it would have raised awareness of Fox’s nasty habits. Obama’s campaign is saying he’s going on to “take Fox on.”

The one thing we know for sure: Fox will spend the entire time focusing on the “manufactured issues” of the campaign — flag pins, “bitter”-gate, Weathermen, etc. Obama’s going to get punched. If he punches back, he comes off as confrontational in front of Fox’s blue-collar, moderate and conservatives viewers (who probably aren’t inclined to vote for him anyway, right?). If he doesn’t punch back, he disappoints progressives and the blogosphere, who see a blown opportunity to ostracize a pernicious network.

So tell me. What’s the upside, here?

Update: Brave New Films has more excellence on Obama and Fox News here.

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In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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