Think Before You Blog

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“We’d do well to think before we post”: That’s the advice that the editors of the Columbia Journalism Review offer to bloggers in their March/April editorial. Matt Yglesias (of Atlantic fame) and Ann Friedman (of Feministing) would do well to heed it. Both bloggers appear to have been taken in by a cleverly-done April Fools’ prank. At first glance, this “New York Times” article about the Navy creating all-female crews for two submarines seems fairly believable. It mimics Times style fairly convincingly, and the page looks right. But the URL isn’t quite right, the “multimedia” links don’t work, and the “related stories” include several other April Fools’-related items. And that’s before you even get to the content of the story, which includes a photo of “Rev. Dusty Boats,” is written by “Seymor Conch and James Boswell,” and contains the requisite sentence about “mixing with seamen”. And then there’s this over-the-top “quote”:

I went to submarines to get a breather from my wife and her mother. Especially her mother. Now I have to spend 60 days underwater with women? You know how long they take in the bathroom.

Would anyone who actually thinks that way about his wife and mother-in-law tell it to the New York Times? The quote came at the end of the story; perhaps Ygelsias and Friedman, fine bloggers both, didn’t quite get there. Friedman has already acknowledged she was “belatedly gotten”. Is Yglesias trying to pull a fast one on his readers, or has he, too, been “got”?

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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