New McCain Line: Obama = Carter

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Yesterday, in an interview with NBC’s Brian Williams, John McCain introduced a historical analogy that he obviously hopes will be as sticky as McCain = Bush. “Sen. Obama says that I’m running for a Bush’s third term. It seems to me he’s running for Jimmy Carter’s second,” he said. “I think this — election is about change, Brian. I think it’s the right kind of change versus the wrong kind of change. Sen. Obama wants to dust off the old big government, high taxes ideas of the 60s and 70s that failed then.”

First of all, as I’ve said before, I don’t see how McCain wins when the argument for his candidacy is fundamentally a defensive one. To paraphrase McCain, he’s saying, “I accept Sen. Obama’s terms for this election; it is about change. And even though he’s become synonymous with change, I believe I’m the better kind of change.” That’s weak. And not likely to be effective.

And neither is this Carter analogy. People obviously associate certain things with Carter that McCain wants people associating with Obama. Smart but weak. Unable to deal with high gas prices, a struggling economy, or trouble in the middle east. I get that. But Carter took office more than 30 years ago. As MSNBC’s First Read points out, no one who is under 50 today was eligible to vote when Carter first won election. Doesn’t this just cement the idea that McCain is stuck in the past, and still sees the world in outdated terms?

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In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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