Record Labels Make Hint-Laden Mixtape for NAB

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mojo-photo-cassette.jpgAh, it brings me back to my early teens. With the image of an unrequited crush object fixed firmly in my mind, I’d labor for hours at my crappy Sears stereo, arranging song after song onto a C-90 cassette, in the hopes that the music would carry a message I was too chicken to voice myself: The Smiths “I Want the One I Can’t Have,” The Cure’s “Close to Me,” Violent Femmes “Add It Up.” A master of subtlety I was not. Then, the magic cassette (complete with intricately detailed cover) would be handed off to said crush object, who I can only assume listened to it for hours while longingly gazing at a picture of me. Or, tossed it in the trash.

Either way, it never really worked, but that isn’t stopping record label-funded musicFirst, who are trying to express their unrequited love of performance royalties to the National Association of Broadcasters with lyrically appropriate music this week. Cheekily calling the attempt a “four-day prank,” the organization is sending NAB president David Rehr an iTunes certificate for these songs:

Tuesday: Steve Miller Band – “Take the Money and Run”
Wednesday: Bruce Springsteen “Pay Me My Money Down”
Thursday: Paul McCartney – “Back in the U.S.S.R.”
Friday: Sheryl Crow – “A Change Would Do You Good”

Instead of just letting the music speak for itself, though, musicFirst has added helpful explanations to their tracklisting, letting us know in a press release that “Take the Money and Run” should “help remind corporate radio that, in the spirit of Billy Joe and Bobbie Sue, it is running off with property without fairly compensating the artists.” Okay, okay, we get it.

If you’re confused, radio has long paid songwriting royalties to ASCAP and BMI, but not performance royalties, claiming the publicity of playing the music is payment enough. Digital broadcasters (i.e., satellite and webcasters) do pay these royalties, and record labels have been fighting to get broadcast radio in on the deal for a while. However, one wonders where they think radio stations are going to get the cash, with radio revenue down 5% this quarter. Ah, dinosaurs: how fun it is to watch them fight themselves into extinction.

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We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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