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blond-baby-biofuel.jpg

The above ad is running on the Washington Post website. It’s sponsored by the Renewable Fuels Association, which is the national trade association for the U.S. ethanol industry. I find it interesting because it is clearly an attempt to integrate ethanol into an all-American image. The ad could be called “Blonds, Babies, and Biofuels.” (Or, “Babes, Babes, and Biofuels.”) All it needs, in addition to the young mother and her smiling tot, is an apple pie cooling on the roof of the car and a flag waving in the background.

Ethanol is far from perfect, a fact we’ve been writing about for ages. But because it’s produced by hard-bitten farmers in places like Iowa, it’s probably the renewable energy source most likely to be integrated into our sense of national identity. And that’s a start. After ethanol, hopefully we can move onto the stuff that works.

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We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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