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The above ad is running on the Washington Post website. It’s sponsored by the Renewable Fuels Association, which is the national trade association for the U.S. ethanol industry. I find it interesting because it is clearly an attempt to integrate ethanol into an all-American image. The ad could be called “Blonds, Babies, and Biofuels.” (Or, “Babes, Babes, and Biofuels.”) All it needs, in addition to the young mother and her smiling tot, is an apple pie cooling on the roof of the car and a flag waving in the background.

Ethanol is far from perfect, a fact we’ve been writing about for ages. But because it’s produced by hard-bitten farmers in places like Iowa, it’s probably the renewable energy source most likely to be integrated into our sense of national identity. And that’s a start. After ethanol, hopefully we can move onto the stuff that works.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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