New Snickers Ad Encourages Drive-By Shootings of Unmanly Men

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


mojo-photo-snickersad.jpgVia Towleroad comes a new spot for Snickers which appears to endorse violence against the effeminate, or at least against speed-walkers. In the spot, a yellow-shorts-sporting butt-shaking speed-walker is attacked by former A-Team star Mr. T (?!) with a Snickers-shooting machine Gatling gun, for being “a disgrace to the man race.” Ga-wha? The ad was created by AMV BBDO, a subsidiary of the retro-futuristically named Omnicom, which turns out to be the company also responsible for a Dodge spot and another Snickers ad that inspired claims of homophobia. Ad Age critic Bob Garfield has written an open letter to Omnicom calling the spots “simply sick.”

I’ve been a vocal proponent of everybody chilling out over fictional portrayals of LGBT people and the gender non-conformist, but this is appalling, and also completely unfunny: making fun of racewalkers is so, like, 1993. Watch the offending ad after the jump. What do you think, Riffers, does it make you feel like “getting some nuts” and having a Snickers?

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate