Obama, DNC Reserve $20 Million to Target Hispanic Voters

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The Obama campaign and the Democratic National Committee will announce later today a decision to commit $20 million to bringing out the Hispanic vote. According to a recent report (.pdf) from the Pew Hispanic Center, the Hispanic vote has shifted decisively in favor of the Democratic Party. Numbering about 46 million, Hispanics make up about 15 percent of the U.S. population. As a group, their influence this election cycle will be somewhat muted due to the fact that many are either not citizens or are under 18. Forecasts indicate that they will comprise only 6.5 percent of voters who turn out in November. But their influence in swing states like New Mexico, Florida, Nevada, and Colorado could be the deciding factor in which candidate wins those states—all of which fell into the Bush column in 2004 by five percentage points or less. A July 24 poll taken by the Pew Hispanic Center showed that Obama enjoys a 66-23 lead over McCain among Hispanic voters.

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America will move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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