Obama Loses One Fundraising Advantage

Let our journalists help you make sense of the noise: Subscribe to the Mother Jones Daily newsletter and get a recap of news that matters.


We’ve covered the fundraising beat a little bit recently. Here’s a new piece of news: Obama may be shifting to a more conventional top-dollar fundraising model. Washington Post:

Sen. Barack Obama reversed a three-month fundraising slide by raising $52 million in June… Obama’s campaign would not say how much of his total was raised from small donors who gave online, and official reports are not due to be filed until Sunday. But an examination of his campaign schedule — which has been packed with high-dollar fundraising events — would suggest that he relied less on Internet donors than he did in February, when he took in $55.4 million…

The shift has been noticed by top Obama fundraisers, who have been busily planning the kind of big-money events the candidate was able to bypass in the heat of the primary campaign. Several said in interviews that the campaign is no longer seeing the kind of online bonanza that occurred during Obama’s long battle with Sen. Hillary Rodham Clinton, when more than $1 million was flowing in each day.

One of the advantages Obama is seen as having over McCain is his freedom from fundraisers. The theory goes that because Obama raises so much cash online, he can spend his time holding rallies instead of high-end fundraisers, thus improving his chances of winning and decreasing his dependence on fat cats.

I’ve asked the Obama campaign if they are seeing a decrease in small donors. But the WaPo‘s analysis of Obama’s schedule suggests that no matter what the numbers say, the “freedom from fundraisers” advantage has been lost.

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

payment methods

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate