Focus Group: “Change” is Tired, Hello “Accountability?”

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Time‘s Joe Klein sat in on a focus group of undecided voters yesterday. The results were sobering for both candidates, he writes: for McCain, because he is seen as “more of the same,” and for Obama, because his “change” message no longer resonates. What do these people seem to want? Accountability.

What do they want? Given a list of 31 personal attributes the next President might have and asked to pick the eight most important, “Accountability” finished highest with 13 votes, next was “Someone I can trust” with 12, “honest and ethical” was third with 11. “Agrees with me on the issues” got one vote. They didn’t care if the candidate was a Washington insider or outsider. “A dynamic and charismatic leader” got two votes…

Worth a read.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

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And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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