Obama Releases Two-Minute Ad on Financial Meltdown

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Apparently the Obama people think the financial turmoil of the last few days is an opportunity to speak directly to the American people worth breaking the bank for. They’ve put an extremely rare two-minute advertisement on the air “nationally and in battleground states around the country,” according to the campaign.

It is everything Obama has been criticized for being on the stump these past several weeks: thoughtful, measured, and post-partisan. It takes no jabs at John McCain or George W. Bush. In the last few days, though, Obama and his ads have hit harder; obviously the campaign felt the content of this ad is too serious to be presented in that style. Key question: Does it hold your attention?

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GREAT JOURNALISM, SLOW FUNDRAISING

Our team has been on fire lately—publishing sweeping, one-of-a-kind investigations, ambitious, groundbreaking projects, and even releasing “the holy shit documentary of the year.” And that’s on top of protecting free and fair elections and standing up to bullies and BS when others in the media don’t.

Yet, we just came up pretty short on our first big fundraising campaign since Mother Jones and the Center for Investigative Reporting joined forces.

So, two things:

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