Barack Obama: Marketer of the Year

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Sure, Apple’s done a good job advertising the ubiqituous iPhone. But according to Advertising Age, Barack Obama’s done a better job advertising…Barack Obama.

At this year’s annual National Advertisers’ conference, hundreds of marketers, agency heads and marketing-service vendors chose Obama as Marketer of the Year, besting Apple, Zappos, Coors, and Nike. The presidential hopeful was honored for his hugely successful web-based campaign, which has utilized Facebook , MySpace, and outreach sites such as voteforchange.com.

Said Advertising Age:

Just weeks before he demonstrates whether his campaign’s blend of grass-roots appeal and big media-budget know-how has converted the American electorate, Sen. Barack Obama has shown he’s already won over the nation’s brand builders.

Obama garnered an impressive 36.1 percent of the vote, compared to second-place Apple’s 27.3 percent. As for McCain? He walked away with just 4.5 percent of the vote.

—Nikki Gloudeman

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FACT:

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