Palin: This Election Is About Change Versus More of the Same

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In what has to be seen as a testament to his foresight, Barack Obama has framed his campaign perfectly from the beginning of this election season. He has forced every one he’s faced (Clinton, McCain, now Palin) to try and make the case for their candidacies using his verbiage. And that’s a losing proposition.

The latest example comes from the now-infamous Palin-Couric interview (which CBS has somehow turned into two weeks worth of news):

COURIC: I know you’re heading to Sedona to work on your debate. What is your coach advising you?

Gov. PALIN: I don’t have a debate coach.

COURIC: Well, what are your coaches?

Gov. PALIN: I have quite a few people who are giving us information about the record of Obama and Biden, and at the end of the day, though, it is — it’s so clear, again, what those choices are. Either new ideas, new energy and reform of Washington, DC, or more of the same.

That talking point is… shall we say, an underdog.

Katie Couric, by the way? MVP of the last two weeks.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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