A Report From the Economy

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Something called the Institute for Supply Management’s factory index “plunged” to 38.9% in October. In an email, economist Dean Baker of the Center for Economic and Policy Research tells us why this matters:

[The ISM index] is a pretty good measure of the direction of change in
output in manufacturing. The current reading indicates that manufacturing output is falling sharply. That likely means many more layoffs and plant closings. It’s pretty bad news.

The index, which used to be called the purchasing manager’s index, is now at its lowest level since September of 1982. Numbers below 50% indicate that the economy is contracting. Newly minted economics Nobel winner Paul Krugman says the latest ISM number means “We need a government of national unity to deal with the economic crisis, starting at, oh, around 8:45 PM tomorrow.”

Photo from flickr user zengrrl used under a Creative Commons license.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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