Clean Coal: Caroling at a Home Near You

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Everyone seems to be getting into the holiday spirit, even…lumps of coal? A coal trade group called American Coalition for Clean Coal Electricity (ACCCE) has sponsored a holiday campaign called “The Clean Coal Carolers” which features lumps of cartoon coal singing songs like “Frosty the Coalman” and “Abundant, Affordable.” The website allows you to choose which hats and scarfs to dress the coal in. But all the scarves in the world can’t hide the fact that “clean coal” is more a buzz word than an actual technology.

Last month Casey Miner reported for Mother Jones that:

The types of technology the industry says it will use are expensive and ineffective at best, and potentially catastrophic at worst—in other words, even if we were able to get our technology up to speed and somehow capture the carbon leaving every coal plant in the country, we wouldn’t have anywhere safe to put it.

The Clean Coal Carolers also have a Facebook page with 22 fans, including one named “Asthma” and another “Black,” short for Black Lung. Those are either parts of ACCCE’s elaborate ruse or they are smart-ass kids who have studied Al Gore’s “Reality” ad campaign, launched last week to “debunk the clean coal myth,” and Mother Jones’ past coverage of clean coal like “Follow The Money Deep Under Ground” by Shadi Rahimi and “Scrubbing King Coal” by James Ridgeway.

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TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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