Consumer Retorts: Hertz Car Rental

Why do I have to pay more to rent a Prius?

Illustration: Mark Matcho

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CONSUMER RETORTS

Consumer Retorts

Hertz car Rental

with their low upkeep cost and high resale value, hybrids should be some of the cheapest rides on the rental lot. Yet Hertz and its competitors charge as much as $190 more to rent a Prius for a week than for a standard-size car like a Pontiac G6. Why? Supply and demand, says Hertz spokeswoman Paula Rivera: Though the company has 4,000 hybrids, customer requests for them jumped 40 percent last year, and it can’t keep up. Plus, with hybrids flying out of showrooms, carmakers have little incentive to sell them to rental companies with the same discounts applied to conventional models. But before you balk at renting a Prius, consider that the fuel savings just might make it the less expensive choice.

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We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

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That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

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