Consumer Retorts: Hertz Car Rental

Why do I have to pay more to rent a Prius?

Illustration: Mark Matcho

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CONSUMER RETORTS

Consumer Retorts

Hertz car Rental

with their low upkeep cost and high resale value, hybrids should be some of the cheapest rides on the rental lot. Yet Hertz and its competitors charge as much as $190 more to rent a Prius for a week than for a standard-size car like a Pontiac G6. Why? Supply and demand, says Hertz spokeswoman Paula Rivera: Though the company has 4,000 hybrids, customer requests for them jumped 40 percent last year, and it can’t keep up. Plus, with hybrids flying out of showrooms, carmakers have little incentive to sell them to rental companies with the same discounts applied to conventional models. But before you balk at renting a Prius, consider that the fuel savings just might make it the less expensive choice.

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And the truth is, going into the final 4 days of the year we still needed to raise $TK to hit our $350,000 goal and start 2021 on track. It's nerve-wracking, wondering if the big spike we normally see at the end of December is going to be another thing that doesn't go as planned in 2020, or worse, if, now that Donald Trump is set to leave the White House (for longer than a taxpayer-funded golf trip to a property he owns), folks might be pulling back from fighting for the truth and a democracy and think the hard work is done.

It's not, and if you can right now, please consider a year-end donation to support our team's fearless nonprofit journalism so we can close that big fundraising gap and finish the year strong, ready for all that's ahead in 2021. Whether you can give $5 or $500, it all matters in keeping us charging hard, and we'd be grateful.

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