Brodner’s Cartoon du Jour: Wither Print: 1 of 3

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Gradually coming into focus is the very harsh prospect of a world without newspapers. McClatchy just announced more job cuts; the LA Times is becoming a shadow of what it was. The Rocky Mountain News is gone and the SF Chronicle may be the first newspaper to go, leaving a major city newspaperless. The NY Times, though privately owned, cannot sustain huge losses indefinitely. So what does this mean? I wouldn’t be so gravely concerned if there was something even remotely like a newspaper for organizing and delivering news. It is not just the investment in newsgathering that will be lost. It is also the issue of DESIGN. Unlike the Web, which has almost no design in media sites. Here design is integral in giving the reader a sense of the scope and weight of news. Only a newspaper does that. In the future I am sure the Web will because it will have to. But what about in the interim? It is in those cracks that very bad things can grow. Journalism is the fourth branch of government. Losing a big part of it will mean important things can be more easily hidden. I feel this is too important for the market to solve. Here is the first of a series of voices on the topic. The first is Bruce Bartlett, former Treasury Dept. economist under HW Bush writing on Forbes.com:

“Personally, I am partial to the nonprofit model. Foundations, universities, think tanks and even political parties might sponsor publications. For example, the Ford Foundation might take over The New York Times, Harvard University might buy The Boston Globe and the Heritage Foundation might assume control of [sic] The Washington Times. They could run these publications without expectation of profit and a [sic] least keep alive the basic journalistic function.”

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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