GOP 2.0?

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

My article from the next issue of the magazine — examining the GOP’s attempt to bring its use of social networking and other web tools into the 21st century — has hit the Internets. The piece suffers somewhat from the fact that it was written before Michael Steele’s well-publicized series of gaffes and stumbles, but I think it still makes some key points.

Takeaways:

(1) There is a strong internal contingent in the modern conservative movement that realizes the GOP is way, way behind Obama and the Democrats in terms of using technology to organize, fundraise, message, etc. That contingent wanted a guy named Saul Anuzis to become GOP chair because Anuzis is an early adopter of Twittering and other geek tools. When Steele won the job, he made a smart move in bringing Anuzis on-board; it has become clear that Steele, for all his problems, understands the GOP’s tech deficit and wants to take radical steps to address it.

(2) Even the folks that are tackling this problem on behalf of the conservative movement haven’t seen a lot of success. In fact, their online organization of this tea party thing is probably their most impressive accomplishment to date, and it remains to be seen if they can carry that enthusiam forward after Tax Day. A look at what they’ve done before, from my piece:

Consider R-igg.com, a conservative foil to the wildly popular user-generated social media site Digg.com. Many conservatives feel that Digg users lean left; the idea behind R-igg, explains its 20-year-old creator, Aaron Marks, “was to create an alternative so that people on the right could share their stories in the same way.” R-igg has an attractive layout, but it receives only a couple thousand visitors a month, tops.

R-igg’s failure of emulation is not unique. TheVanguard was supposed to be the Republican MoveOn. QubeTV, Eyeblast, and YouSeeIt are conservative alternatives to YouTube. And Let’s Get This Right is the Republican doppelgänger of MySpace. With the exception of Slatecard, an online fundraising site that is the right-wing version of liberal ActBlue, none has seen much success.

It’s not a sterling track record. But they know it, and they’re working like the Dickens to improve. So nobody get lazy around here.

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate