Susan Boyle About to Blow Up Internet

Photo courtesy Britain's Got Talent

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Monday afternoon: I see the video (which they won’t let you embed, dang it, so watch it here) on Towleroad of frizzy-haired “spinster” Susan Boyle stunning the judges of “Britain’s Got Talent” with an emotional rendition of “I Dreamed a Dream.” It’s, you know, a cute little internet video.

Monday evening: I hear the very same audio coming out of the laptop of German DJs who are staying at my house for the weekend. They were using my neighbor’s wi-fi to catch up on German news, and the video was the first thing they saw.

Tuesday evening: Charlie Gibson covers the story on the ABC Evening News.

Tuesday night: The Boston Globe reports the clip has been watched over 2.7 million times since it was uploaded on April 11.

Wednesday afternoon: It’s the top story on npr.org. They report the clip has been watched 7 million times.

Wednesday evening: A quick YouTube search shows multiple copies of the same clip making the rounds, but an unscientific sum of all their view counts puts the number at approximately 13 million.

Thursday (prediction): Susan Boyle surpasses Barack Obama as the most popular human being on the planet.

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Our team has been on fire lately—publishing sweeping, one-of-a-kind investigations, ambitious, groundbreaking projects, and even releasing “the holy shit documentary of the year.” And that’s on top of protecting free and fair elections and standing up to bullies and BS when others in the media don’t.

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