April 16, 2009

Susan Boyle About to Blow Up Internet

Photo courtesy Britain's Got Talent

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Monday afternoon: I see the video (which they won’t let you embed, dang it, so watch it here) on Towleroad of frizzy-haired “spinster” Susan Boyle stunning the judges of “Britain’s Got Talent” with an emotional rendition of “I Dreamed a Dream.” It’s, you know, a cute little internet video.

Monday evening: I hear the very same audio coming out of the laptop of German DJs who are staying at my house for the weekend. They were using my neighbor’s wi-fi to catch up on German news, and the video was the first thing they saw.

Tuesday evening: Charlie Gibson covers the story on the ABC Evening News.

Tuesday night: The Boston Globe reports the clip has been watched over 2.7 million times since it was uploaded on April 11.

Wednesday afternoon: It’s the top story on npr.org. They report the clip has been watched 7 million times.

Wednesday evening: A quick YouTube search shows multiple copies of the same clip making the rounds, but an unscientific sum of all their view counts puts the number at approximately 13 million.

Thursday (prediction): Susan Boyle surpasses Barack Obama as the most popular human being on the planet.

WE CAME UP SHORT.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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