April 3, 2009

Thank Allah for the Taliban?

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Think you’ve got a strong stomach? Bet me $100, then watch this Allahforsaken video of a 17-year-old girl, from The Guardian. Here’s the description:

The two-minute video, shot using a mobile phone, shows a burka-clad woman face down on the ground. Two men hold her arms and feet while a third, a black-turbaned fighter with a flowing beard, whips her repeatedly. “Please stop it,” she begs, alternately whimpering or screaming in pain with each blow to the backside. “Either kill me or stop it now.”…A crowd of men stands by, watching silently. Off camera a voice issues instructions. “Hold her legs tightly,” he says as she squirms and yelps. After 34 lashes the punishment stops and the wailing woman is led into a stone building, trailed by a Kalashnikov-carrying militant.”

I made it 30 seconds in before I wanted to close out, but I made myself watch.

How long did you last?

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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