Brodner’s Cartoon du Jour: Neda, for the Ages

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Neda Agha-Soltan’s life is sketched in below, from CNN. Her life as an icon has just begun. And as we grieve for her and the tragedy of Iran, we can be forgiven to nod to the fact that Neda, living at that time and place, has in her short life illuminated the world.

The second of three children, Neda lived with her parents in a middle-class neighborhood east of Tehran. She was a happy, positive person. Though she studied philosophy and religion at the Azad Islamic University, she was more spiritual than religious. She also loved music. She once studied violin but had given it up and was planning to take up piano next. She had just bought a piano, but it had not yet been delivered.

Her demeanor was typically calm, even serene, but she had a quirky, playful sense of humor. A friend recalled that once, when Neda was visiting her friend’s house, she picked up a white Teddy bear, took off her big, purple-studded earrings and put them on the bear. Then she removed a necklace from around the neck of a friend and put it around the bear’s neck, taking delight in the bear’s transformation.

She liked to travel, having visited Turkey three months ago with a tour group. And she believed in human rights, her friend said.

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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